Brewing a Bold Identity
Complete brand transformation for GingerBooch, an innovative probiotic beverage company blending kombucha and ginger beer. Delivered end-to-end brand development including visual identity, product packaging design, website, and strategic positioning to differentiate in the competitive functional beverage market and appeal to health-conscious consumers seeking bold, unique flavors.
Services :
Brand Identity & Strategy | Product Packaging Design | Label Design | Web Design & Development | Art Direction | Brand Positioning | CPG Branding | E-commerce Website Design
Budget :
$8,000
THE CHALLENGE
GingerBooch entered a saturated probiotic beverage market dominated by established kombucha brands with strong retail presence. They needed to communicate their unique product proposition—kombucha meets ginger beer—while building brand recognition from scratch. The challenge was creating distinctive packaging that stands out on crowded shelves, developing a cohesive brand identity that appeals to both health enthusiasts and craft beverage lovers, and establishing digital presence for direct-to-consumer sales.
THE RESEARCH
Conducted competitive analysis of leading kombucha and functional beverage brands, studied successful CPG packaging design trends in natural products retail, and analyzed consumer preferences in the probiotic drinks category. Researched craft beverage branding aesthetics, e-commerce conversion patterns for beverage brands, and positioning strategies that bridge wellness and indulgence in the functional drinks space.
THE SOLUTION
Developed comprehensive brand identity system including logo, color palette, typography, and brand voice that balances health-conscious positioning with bold, approachable personality. Designed eye-catching product packaging with distinctive label design optimized for shelf impact and brand storytelling. Created conversion-focused e-commerce website showcasing product benefits, flavor profiles, and brand story. Established art direction and visual language across all touchpoints—from social media to retail materials—ensuring cohesive brand experience that positions GingerBooch as a premium, innovative player in the probiotic beverage category.
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