Connecting Care
Complete brand identity and digital platform design for neXed, an immigration compliance SaaS startup serving international students and universities. From logo to full website development, we built a trustworthy brand presence that validated market demand and captured early user signups in the competitive edtech space.
Services :
Brand Identity Design | Web Design & Development | Startup Brand Strategy
Budget :
$10,000
THE CHALLENGE
Launch a credible edtech startup in a regulated industry with zero brand recognition. neXed needed to build immediate trust with both universities (B2B) and international students (B2C) while competing against established immigration software providers and manual university systems.
THE RESEARCH
Conducted competitive analysis of existing immigration compliance platforms, interviewed international students and university administrators to identify pain points, and studied successful edtech brand positioning strategies. Analyzed trust-building visual elements in regulated industries and SaaS conversion patterns.
THE SOLUTION
Developed comprehensive brand identity system including logo, color palette, typography, and brand guidelines that communicate professionalism and reliability. Designed and built conversion-optimized website with clear value propositions for both market segments. Created intuitive UI/UX mockups for the platform that demonstrate ease of use. Result: Successfully captured initial email signups and validated product-market fit through digital presence alone.
NEXT PROJECT
